Bridging audiences across devices

Drawbridge Cross-Device Fact Sheet

Download the Fact Sheet

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Download the Fact Sheet to learn the latest cross-device trends, including:

  • Roughly 60% of multi-device users are loyal to a single mobile platform, remaining with either iOS or Android for both their smartphone and tablets.

  • Women overwhelmingly own iOS devices, whereas men rely heavily on the Android platform.

  • Users on the East and West coasts use more iOS devices, while Midwesterners use more Android devices.

  • Millennials tend to mix platforms for smartphones and tablets, but Gen X and Baby Boomers choose iOS for their devices.