Drawbridge Cross-Device Fact Sheet
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Download the Fact Sheet to learn the latest cross-device trends, including:
Roughly 60% of multi-device users are loyal to a single mobile platform, remaining with either iOS or Android for both their smartphone and tablets.
Women overwhelmingly own iOS devices, whereas men rely heavily on the Android platform.
Users on the East and West coasts use more iOS devices, while Midwesterners use more Android devices.
Millennials tend to mix platforms for smartphones and tablets, but Gen X and Baby Boomers choose iOS for their devices.